BrandScoreBy Benchmarcx
    Platform overview

    How BrandScore Works

    Every BrandScore module answers a different executive question. Together they form a single methodology for measuring and strengthening your employer brand in the age of AI-powered candidate research.

    Your Employer Brand

    Step 1

    AI EVP Trust Score

    Do you have enough independent evidence for AI to confidently trust your Employer Value Proposition?

    BrandScore identifies the independent evidence supporting your Employer Value Proposition and measures how well those claims are reinforced. Free assessment, Pro edition adds continuous monitoring, TalentXP integration, competitor comparison and historical tracking.

    Step 2

    AI EVP Reinforcement

    When candidates ask AI about your organisation, does AI independently reinforce your EVP?

    BrandScore compares your Employer Value Proposition against actual AI engine responses to determine whether AI independently reinforces the messages you promote. Every verdict is supported by verbatim AI evidence from the latest BrandScore scan.

    Step 3

    AI Answer Presence

    Do AI engines recommend your organisation to candidates?

    Track how consistently Gemini, GPT-5, Perplexity and Claude surface your organisation when candidates ask employer-recommendation questions across the 10 Candidate Priorities.

    Step 4

    Employer Narrative

    How does AI describe your employer brand overall?

    Sentiment, descriptors and narrative themes that AI engines use to characterise your employer brand — plus how those narratives compare to competitors in your market.

    Step 5

    AI Reinforcement Solutions

    How do we strengthen AI Trust and AI Reinforcement?

    Create and publish the evidence needed to strengthen all of the above — Verified Workforce Signals, Validated Statements Library, Public Validation Page and the Reinforcement Plan.

    Every module has one clear purpose

    ModuleExecutive question
    AI EVP Trust ScoreDo we have enough independent evidence supporting our EVP?
    AI EVP ReinforcementDoes AI independently reinforce our EVP?
    AI Answer PresenceDoes AI recommend us?
    Employer NarrativeHow does AI describe us overall?
    AI Reinforcement SolutionsHow do we strengthen AI Trust and AI Reinforcement?
    AI Recruiter ToolkitHow do we activate those insights in recruitment?

    Start where the story starts

    Begin with your AI EVP Trust Score — a free 2-minute assessment of whether enough independent evidence exists to support your EVP.