How BrandScore Works

1. Define the employer and talent market.

Choose supported Global or country-level coverage, your wider employer market and five competing or aspirational employers for deeper comparison. Candidate priorities give the questions a relevant talent context.

For a particular role family or skill group, use a separately scoped Talent Market study, optionally narrowed by location.

2. Measure six AI experiences.

ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode are distinct experiences, not six independent underlying models. The standard 117-question, two-sample configuration plans 1,404 executions; actual report configurations and usable answer counts differ.

Open-market questions measure employer naming. Direct employer questions measure descriptions. Answer position is a location within a response, not an independent employer ranking.

3. Keep the evidence with the observation.

Inspect eligible favourability, candidate priorities, competitor comparisons, saved excerpts and returned citations. Citation collection, readable-page checks and claim support are separate stages; not every citation is claim-verified.

AI Readiness scores GPT-5, Gemini and Perplexity, with Claude contrast-only and Google excluded. Memory-only answers do not establish live reading. Technical failures and ungraded material are unavailable evidence, never absence or neutral tone.

4. Compare patterns over time.

A one-off report is a starting assessment. The 90-day programme has a baseline and six follow-ups. Annual Monitor has 26 scheduled assessments and five additional role/skills-based bespoke scans monthly. Compare only compatible markets, questions and methods; movement does not prove the effect of an employer's action.

5. Investigate the next question.

Use findings and retained evidence to decide what deserves investigation. Discovery adds consolidated recommendations, advisory review and leadership reporting after the 90 days; annual advice follows the agreed scope. Separate content benchmarking and reinforcement services are not automatically repeated with every AI assessment.

Brandi explains saved report findings and helps prepare briefings where included. Reinforcement and TalentXP remain separately contracted services, not standard Monitor inclusions.