90-Day AI Employer Reputation Programme
Know How AI Represents You as an Employer in 90 Days
AI answers now shape how employees and candidates compare employers, drawing on thousands of sources outside your control. Measure whether you are recommended, how you compare with talent competitors and which narratives and sources shape your reputation across ChatGPT, Gemini, Claude and Perplexity.
Now enrolling. Start any time between October and December 2026. Limited to 25 employers this quarter.
90-Day AI Employer Reputation Programme · 90 days · start any time this quarter
25
Places this quarter
7
Fortnightly measurement reports
90
Days of evidence
Research
What our research shows
Based on 133 employer assessments, 21,640 AI answers and 35,529 citations. September 2026.
4.6
Average number of employers surfaced in AI recommendation answers
41.4%
Of answers naming employers included competitors but not the measured employer
68.7%
Of employers appeared through only one of four AI engines
8.3%
Of AI portrayals closely matched the underlying employee review evidence
4.3%
Of 3,001 cited source domains were employer careers sites
7.6 pts
Average visibility movement between measurements around eight days apart
Figures refer to the relevant study subsets in BrandScore research. Results are directional and reflect AI answers during the research period.
Download the researchThis quarter
A limited group each quarter
We onboard a limited group of employers each quarter so every organisation receives full analysis and advisory attention. You can start your 90 days at any point between October and December 2026.
What you will discover
Five things you will know at the end of 90 days.
Your AI recommendation position
Understand whether AI recommends your employer brand when employees and candidates ask where they should work.
Your competitive position
See which employers appear alongside you and how your comparative answer presence changes over time.
Your AI narrative
Understand how AI answers describe your culture, careers, leadership, benefits and employee experience.
Your evidence sources
Understand what websites, sources and content are shaping AI answers.
Your priorities
Identify where the evidence supporting your employer reputation needs strengthening.
Why now
AI is already answering questions about you as an employer.
Employees and candidates can ask AI about culture, career growth, flexibility, pay, leadership and how employers compare.
You don't see the question. You don't see the answer. You don't get the referral data.
Are you being named?
AI answers can shape an employer shortlist before employees and candidates reach a careers site. BrandScore measures how often you appear and how that compares with competitors.
What is AI saying about you?
AI answers draw on careers content, reviews, news, awards and sources across the web. We measure the narrative employees and candidates actually receive.
Are competitors moving first?
Looking at your employer reputation alone can give an incomplete view. Across analysed prompts, comparative answer presence can move between measurements.
Does it reflect what employees say?
In our research, only 8.3% of AI portrayals closely matched the underlying employee review evidence. Strong praise and strong criticism were often softened towards the middle.
Why one search is not a measurement
A single AI answer is an anecdote.
A 90-day measurement programme is evidence.
Different engines
ChatGPT, Gemini, Claude and Perplexity can represent employers differently.
Different questions
Candidate wording changes which employers and evidence appear.
Different evidence
AI draws from sources across the web, not just the content you control.
Different moments
Answer presence and competitive positions move between samples.
The 90-day journey
A structured measurement programme, not a one-off report.
Recommendations come at the end, built on the evidence collected across the full 90 days. Not from a single AI answer on day one.
Month 1
Establish your baseline
- Initial AI employer brand scan
- Recommendation visibility
- Competitor analysis
- Source analysis
Month 2
Understand your position
- Monitor changes
- Compare AI engines
- Identify recurring themes
- Understand gaps
Month 3
Build your action plan
- Consolidated findings
- Priority opportunities
- Executive summary
- Recommendations
Prioritised recommendations, executive summary and final advisory review are included in Discovery.
Competitive position
Your employer brand is not measured in isolation.
Every scan measures your position and the employers competing for the same talent, using identical prompts across engines.
Measured
- Answer presence
- Competitor weighted answer presence
- Visibility by candidate priority
- AI Favourability
- Narrative differences
- Competitor strengths
- Evidence differences
- Movement over time
What is measured
Twelve layers of employer brand intelligence.
AI Employer Brand Score
Your overall observed employer brand position across AI.
AI Weighted Answer Presence
How often AI names you when answering employee and candidate questions.
Competitive Position
How your measures compare with chosen talent competitors.
Visibility Trends
Whether your presence across AI is strengthening or weakening.
AI Favourability Trends
How positively or negatively AI describes you.
AI Narrative
The recurring story AI answers present to employees and candidates about working for you.
Candidate Priorities
Where you are associated with areas such as career growth, flexibility, reward, culture and leadership.
EVP Evidence
Whether AI answers surface evidence supporting the employer claims you make.
Evidence Gaps
Important employer claims that are rarely reflected in AI answers.
Sources & Citations
The sources shaping AI's answers.
Engine Differences
Where leading AI platforms tell materially different stories.
Emerging Opportunities & Risks
Changes that deserve attention or continued observation.
Employer voice vs AI voice
Your EVP says one thing.
Are AI answers telling a different story?
BrandScore tests whether the employer claims you publish are reflected when employees and candidates ask AI about them, and identifies where your employer voice is reinforced, unsupported or described differently.
In our analysis of 665 EVP statements, only around 1 in 3 was supported by all four AI engines.
Illustrative example showing one theme at one point in time. The programme measures across themes, engines and time.
Supported
AI can find evidence that reinforces the claim.
Weak or missing evidence
You make the claim, but AI answers rarely reflect it.
Narrative drift
AI answers describe the topic differently from the way you intended.
Build vs buy
Why not do this yourself?
You can. A defensible assessment of your AI employer brand position requires all of the following, repeated across 90 days.
Prompt design
Designing candidate questions that reflect real research behaviour.
AI engine management
Access, rate limits, versions and grounding differences.
Thousands of AI queries
Repeated sampling across engines, prompts and markets.
Data analysis
Structuring and scoring unstructured AI answers.
Competitor analysis
Identical-prompt comparison across your talent competitor set.
Citation analysis
Attributing which sources shape which answers.
Narrative analysis
Extracting recurring themes across thousands of responses.
Trend analysis
Separating persistent patterns from sampling noise.
Reporting
Executive-ready synthesis, not raw output.
Recommendations
Turning evidence into prioritised action.
Estimated effort to recreate internally
400+ hours
What's included
Choose the level of analysis and advice you need.
Monitor
Establish and track your position.
GBP £6,000 · USD $7,500 · AUD $10,500 · EUR €6,500
Up to 10 places this quarter.
- 7 fortnightly scans across 90 days
- Four AI engines
- More than 4,200 employee and candidate-style prompts
- Full BrandScore platform access
- Market maps and competitor benchmarking across five chosen talent competitors
- Narrative, source and EVP evidence analysis
- Results from each fortnightly scan
Discovery
Monitoring, analysis and recommendations.
GBP £12,000 · USD $15,000 · AUD $21,000 · EUR €13,000
- Everything in Monitor
- Ongoing trend analysis across all seven scans
- Recommendations Engine
- Final prioritised recommendations
- Final advisory review and leadership report
- Employer Brand Benchmarking of careers sites, job ads and other employer-controlled touchpoints against your chosen talent competitors
Prices exclude applicable taxes. Invoiced after your place is confirmed.
What the programme covers
Everything needed to establish your AI employer brand position.
- 7 fortnightly scans across 90 days
- Four AI engines
- AI recommendation analysis
- AI Favourability analysis
- Competitor benchmarking
- Candidate Priority analysis
- EVP evidence analysis
- Evidence gap identification
- Citation and source analysis
- Narrative analysis
- Engine comparison
- Trend reporting
- Executive summary
- Final 90-day findings review
- Prioritised recommendations
Prioritised recommendations, executive summary and final advisory review are included in Discovery.
Optional add-on
Go deeper into the talent markets that matter to you
Alongside your core employer-brand measurement, you can add Bespoke Talent Market Scans to examine specific roles, locations, employee and candidate priorities and competitor groups.
Each scan answers a targeted talent-market question using candidate-style prompts across leading AI engines.
Optional add-ons to discuss with our team
1 Talent Market Scan per month
per month
Three Talent Market Scans across the 90-day programme.
Focus on one priority talent question each month.
3 Talent Market Scans per month
per month
Nine Talent Market Scans across the 90-day programme.
Compare several roles, locations or talent markets.
5 Talent Market Scans per month
per month
Fifteen Talent Market Scans across the 90-day programme.
Build a broader picture across your priority talent markets.
Use your Talent Market Scans to explore:
- Specific role types
- Hard-to-hire skill groups
- Locations or countries
- Candidate priorities such as flexibility, pay or career development
- Graduate and early-career audiences
- Different competitor groups
- Diversity audiences
- Local versus global employer-brand performance
Start with one Talent Market Scan per month or build a broader programme around your priority roles, locations and talent challenges.
Apply
Apply for a place this quarter.
AI is already answering questions about you as an employer.
Find out what employees and candidates are being told, whether you are named and how you compare with the employers competing for the same talent.
BrandScore
90-Day AI Employer Reputation Programme
- 7 fortnightly scans across 90 days
- Four AI engines
- Five chosen talent competitors
- Citation, narrative and trend analysis
- Choice of Monitor or Discovery
Commercial terms
- Invoiced after your place is confirmed
- 90-day programme, no annual contract
- No automatic renewal
- No credit card required
Apply
Request a place this quarter
Tell us about your organisation and we'll be in touch to confirm your place on the BrandScore 90-Day AI Employer Reputation Programme. No credit card details are required.
90-day programme. No annual contract. No automatic renewal. No credit card required. We'll invoice your organisation once your place is confirmed. Prices exclude applicable taxes. By applying, you are requesting a place on the BrandScore 90-Day AI Employer Reputation Programme and agree to the BrandScore Terms & Conditions.
Related: track what ChatGPT says about your employer brand and monitor your employer visibility across leading AI platforms.
About BrandScore
BrandScore is part of Benchmarcx, a talent competitive intelligence platform operating across Australia, New Zealand, the UK and the US. It is led by founder and CEO Steve Gard, who has more than 20 years' experience in talent acquisition and founded The Circle Back Initiative, Australia's national standard for candidate acknowledgment.
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