Question 1

What is AI employer brand intelligence?

Accepted Answer

It measures whether AI names an employer in open-market candidate answers, what it says when asked directly about that employer, and the tone, competitor context and evidence associated with those answers. BrandScore keeps these behaviours separate.

Question 2

Which AI experiences does BrandScore assess?

Accepted Answer

ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode. These are six AI experiences, not six independent underlying models. Readiness has a different eligible-service scope.

Question 3

Does BrandScore support multinational employers and country-level analysis?

Accepted Answer

Yes. BrandScore supports employers of all sizes, including national and multinational organisations. Assessments can use Global or country-specific coverage within supported markets; agree the geography and employer market before comparing results.

Question 4

Can BrandScore analyse specific roles, skills and locations?

Accepted Answer

Bespoke Talent Market scans focus on one role family or skill group, optionally narrowed by location, candidate priorities or competitor group. They are targeted studies, separate from the general employer brand baseline.

Question 5

How many prompts does a standard assessment use?

Accepted Answer

The standard 117-question, six-experience, two-sample configuration plans 1,404 executions — approximately 1,400. Planned executions are not guaranteed successful answers and exclude additional evidence and analysis work. Bespoke reports can use a different configuration.

Question 6

How often does BrandScore monitor employer visibility?

Accepted Answer

Scheduled monitoring is fortnightly. The 90-day programme has seven assessments including its baseline. Annual Monitor provides 26 scheduled assessments over 12 months, plus five additional role/skills-based bespoke scans monthly, up to 60 annually, within the agreed scope.

Question 7

Does BrandScore measure favourability as well as visibility?

Accepted Answer

Yes. Visibility counts naming, not endorsement. Favourability separately assesses eligible saved employer statements and is unavailable when evidence is insufficient or grading is incomplete.

Question 8

Does BrandScore only compare five competitors?

Accepted Answer

No. Open-market discovery examines the wider employer market. Your five selected competing or aspirational employers receive deeper analysis; they do not limit market-wide naming.

Question 9

How does BrandScore assess cited evidence?

Accepted Answer

An engine returning a citation, a page being readable, and a passage supporting a claim are three different stages. Citation analysis records returned sources; eligible evidence and Readiness workflows check relevant content. Not every citation is verified for claim-level support, and citations do not prove causal influence.

Question 10

What does a measured report add to a manual AI search?

Accepted Answer

A manual search captures one answer at one time. BrandScore retains repeated samples across six experiences, question and market context, competitor comparisons and evidence limitations. Repeated assessments help distinguish recurring observations from ordinary answer variation, without proving a cause.

Question 11

How are candidates using AI to research employers?

Accepted Answer

Candidates can ask conversational questions about potential employers, working life and talent markets. BrandScore observes answers across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode. The findings describe the analysed question set, not every candidate conversation or a prediction of applications.

Question 12

How does BrandScore measure answer presence?

Accepted Answer

Open questions do not name the employer. AI Answer Presence measures whether the employer is named across the analysed answers. It is not an endorsement, recommendation rate or measure of workplace quality. Direct named-employer questions are analysed separately for Employer Narrative.

Question 13

What is Recommendation Intelligence?

Accepted Answer

Recommendation Intelligence combines observed employer naming, comparative context and related evidence. Answer Presence and Employer Narrative remain distinct behaviours: does AI name you in open answers, and what does it say when asked about you directly?

Question 14

Can AI describe my organisation inaccurately?

Accepted Answer

Yes. A description may be outdated, generic, incomplete or inconsistent with available evidence. Inspect the retained wording and supporting source. BrandScore does not certify an AI description as a verified account of employee experience.

Question 15

Why do competitors appear more often?

Accepted Answer

A difference in naming can be observed; its cause cannot be assumed. Compare the same market, questions and engines, then inspect descriptions, citations and separate public content benchmarks. Richer content alone does not establish why an engine names an employer.

Question 16

How do candidate priorities shape the analysis?

Accepted Answer

Candidate priorities such as career development, flexibility, leadership, wellbeing and purpose provide a talent-focused question context. They help teams compare relevant observations rather than treating every employer mention as equivalent.

Question 17

Does a citation prove the answer is supported?

Accepted Answer

No. A cited source can exist without supporting a particular claim. Examine the relevant passage, employer attribution and limitations. An unsuccessful retrieval check means we could not verify that material; it does not prove that AI cannot read the site or that no evidence exists.

Question 18

What is the difference between content benchmarking and AI findings?

Accepted Answer

AI findings describe observed naming, narratives and citations. Separate content benchmarking examines public careers pages, job adverts and employer content. Use both for competitor learning, without interpreting a content difference as the cause of an AI result.

Question 19

Can one scan establish a trend?

Accepted Answer

No. A starting assessment is a baseline. Compare later measurements only when their scope and method are compatible. Movement can reflect answer variation, model changes or sources; it is not proof of a cause or an intervention's success.

Question 20

Can we use BrandScore alongside our employer brand agency?

Accepted Answer

Yes. BrandScore works alongside employers and employer brand agencies, providing specialist analytics to guide employer brand strategy. Your team and agency decide how to use the findings; an existing agency relationship does not need to change.

Question 21

When will we receive the first findings?

Accepted Answer

First results are expected within hours of completed onboarding. This depends on completed setup and successful collection and checks. It is not a guaranteed delivery deadline; incomplete work is not presented as a completed result.

Question 22

Are there seven scans after the first baseline?

Accepted Answer

No. Seven is the total across 90 days: one starting scan and six subsequent fortnightly measurements. Your 90 days begin from the baseline scan.

Question 23

What is the difference between Monitor and Discovery?

Accepted Answer

Monitor includes results from every fortnightly scan. Discovery adds consolidated recommendations, a final advisory review and a leadership report at the end of 90 days. Final recommendations are not promised after each scan.

Question 24

What does the programme cost and what is the commitment?

Accepted Answer

Contact us for more information on pricing and the appropriate programme option. It is a 90-day commitment with no annual contract or automatic renewal. Your organisation is invoiced after its place is confirmed; no credit card is required. The programme is structured for up to 25 employers.

Question 25

Does requesting a briefing commit us to joining?

Accepted Answer

No. Requesting a briefing does not reserve a place or commit your organisation to payment. The briefing helps you discuss fit, scope and commercial terms before deciding whether to join.

Question 26

What is recommendation reinforcement?

Accepted Answer

Reinforcement is a separate evidence pathway: publish clear, credible and current employer information where included, then observe subsequent answers. It does not control an engine or guarantee more naming, applicants or a commercial return. Monitoring and reinforcement are separate package choices.

Question 27

How does TalentXP fit?

Accepted Answer

TalentXP provides benchmark-backed candidate and employee experience evidence. This workforce perspective is separate from employer messaging and AI-generated descriptions. Discuss the applicable package and evidence scope; a programme enquiry does not imply access to every reinforcement capability.

Question 28

What do GEO and AEO mean in this context?

Accepted Answer

These terms are used for making public information easier to discover and interpret in generated answers. BrandScore focuses on observing employer naming, narratives and evidence. Clearer content is worth inspecting, but it does not guarantee visibility or accurate descriptions.

Question 29

How is this different from SEO?

Accepted Answer

Search results list pages; generated answers can name and describe employers directly. BrandScore measures the observed answers rather than a search position. Neither a mention nor a favourable description is proof of a hiring outcome.

Question 30

Does BrandScore measure Copilot as a separate engine?

Accepted Answer

The current six-experience coverage is ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode. Copilot is not a separately measured engine here. Shared model families do not make results interchangeable, so ChatGPT findings should not be treated as measured Copilot answers.

Question 31

What happens when a check fails?

Accepted Answer

Technical failures remain incomplete or unavailable checks, not evidence of absence. Required unfinished assessments are not presented as completed findings. Read the methodology for coverage, source checks and interpretation limitations.

Questions before your next decision.

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Employer brand findings

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Evidence, reinforcement and terminology

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