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One-off AI Employer Brand Visibility Report

See how AI describes your employer brand, understand your competitive position and get clear recommendations to improve it.

ChatGPT, Gemini, Claude and Perplexity — Measured across four AI engines

Choose up to five competing or aspirational employers for an additional deep-dive comparison and benchmarking against your own.

A$899 one-off purchase

No upfront payment. No credit card required. No subscription.

No upfront payment.
No credit card required.
No subscription.
Reports delivered within hours of receiving the completed assessment details.

What you will discover

Your employer, assessed across four AI engines (ChatGPT, Gemini, Claude and Perplexity), with five competing or aspirational employers you choose for deeper comparison. Those five are your focused comparison set; the market maps still show the wider employer market you select.

AI Visibility & Competitor Market Maps

What it measures: How often each employer in your market is named in open candidate questions, across all four engines.
What you learn: Where you sit in the wider market, not only against your five chosen competitors.
Why it helps: Shows whether candidates asking AI where to work are likely to hear your name.

Recommendation Position Analysis

What it measures: Where in an AI answer your organisation appears when it is named, such as early in a list or further down.
What you learn: Whether you are surfaced prominently or mentioned in passing.
Why it helps: Helps your team judge the strength of your answer presence, not just its frequency.

AI Narrative Comparison vs Competitors

What it measures: What each engine says when asked directly about you and your five chosen competitors.
What you learn: The themes, strengths and concerns AI repeats about each employer.
Why it helps: Reveals the story candidates hear before they reach your careers site.

Competitor Intelligence & Benchmarking

What it measures: Answer presence, favourability and narrative signals for your five chosen competitors side by side.
What you learn: Where competitors are named in your place and where you hold an edge.
Why it helps: Gives a factual basis for competitive positioning conversations.

Employer Voice vs AI Voice

What it measures: The claims your careers content makes compared with what AI engines say about you.
What you learn: Which of your messages appear in AI answers and which do not.
Why it helps: Points to claims that need stronger public evidence to be reflected by AI.

Source & Citation Analysis

What it measures: The public sources and publishers cited in answers about employers in your market.
What you learn: Which sources appear alongside AI answers about you and your competitors.
Why it helps: Shows where your public evidence is visible. Citation frequency shows association, not proof of influence.

AI Readiness Assessment

What it measures: How readily live-web AI engines can retrieve and use factual information about you as an employer.
What you learn: Topics where AI finds clear facts and topics where information is thin.
Why it helps: Highlights practical gaps in the information available to AI.

Head-to-Head Recommendation Analysis

What it measures: Answers where you and a specific competitor appear together.
What you learn: How often each of you is named in those shared answers.
Why it helps: Clarifies who is surfaced more often when candidates compare options.

Candidate-priority analysis

What it measures: AI answer presence and tone across all ten candidate priorities, such as career growth, flexibility, leadership and wellbeing.
What you learn: Which priorities AI associates you with and where you are absent.
Why it helps: Connects AI visibility to what candidates actually want to know.

AI Favourability

What it measures: The tone of AI statements about you when you are discussed, with an evidence threshold before a score is shown.
What you learn: Whether AI descriptions of you lean positive, neutral or negative.
Why it helps: Separates being named from how you are described.

High-level guidance

What it measures: The areas of the report where the evidence suggests attention is needed.
What you learn: A short list of areas needing attention, based on this single scan.
Why it helps: Gives your team a clear starting point for discussion.

Inside the report

Example report views. Want to explore a full report? See our fictional demo report.

Example AI visibility market map view — AI Visibility market map (example view)

Example answer presence intelligence card — Answer presence intelligence (example view)

How deep do the recommendations go?

The one-off report gives a current assessment and high-level guidance on areas needing attention.

Illustrative example

"Career growth and learning needs stronger supporting evidence."

Ongoing Monitor adds deeper content analysis, specific recommendations, priorities informed by trends and repeated measurement.

How it works

1
Complete the form with your employer details, market choices and five competing or aspirational employers.
2
BrandScore assesses your employer brand across four AI engines.
3
Receive your reports within hours of providing the completed assessment details.

We'll invoice your organisation after sign-up. No upfront payment or credit card is required.

One-off report or ongoing Monitor?

One-off Report

A$899

Billed as A$899.

One scan.
Confirmed single-scan feature coverage.
Current position and competitor comparisons.
High-level guidance on areas needing attention.
No subscription.
Bespoke market scans (role and skills-based) — not included.

90-Day Monitor

Seven scans across 90 days.
Bespoke market scans — role and skills-based studies of the talent markets you choose.
Deeper content analysis and specific recommendations.
Trend-based priorities and competitor movement.
Tracks how AI answers change across subsequent scans.
Brandi, our AI agent, explains results and drafts stakeholder summaries.

View the 90-Day Programme

Annual Monitor

26 scans across 12 months.
Bespoke market scans — role and skills-based studies of the talent markets you choose.
Deeper content analysis and specific recommendations.
Ongoing trends and competitor tracking.
Updated priorities as the evidence changes.
Reinforcement through employer profiles and TalentXP.
Brandi, our AI agent, explains results and drafts stakeholder summaries.

Monitor includes recommendations. Reinforcement through employer profiles and TalentXP belongs to Monitor + Reinforcement. See the 90-Day Programme and all packages.

Choose your market

Geographic coverage

Global, or an individual country. Questions are asked about employers in the location you choose.

Employer market

All employers across the selected location, or employers in your industry across that location. This sets the wider market shown in your market maps.

Select up to five competing or aspirational employers

Choose the employers you most want to be measured against. Each one gets a deep-dive comparison and benchmarking against your organisation, side by side. They do not limit the wider market shown in your market maps.

1Employer 1
2Employer 2
3Employer 3
4Employer 4
5Employer 5

Get my report

A$899. One-off purchase.

No upfront payment. No credit card required. No subscription. We'll invoice your organisation after sign-up.

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Frequently asked questions

What does the report include?

The full set of single-scan BrandScore findings listed above: market maps, position analysis, narrative comparison, competitor benchmarking, employer voice vs AI voice, sources and citations, AI readiness, head-to-head analysis, candidate priorities, favourability and high-level recommendations.

Which AI engines do you assess?

ChatGPT, Gemini, Claude and Perplexity.

Can I choose global or country analysis?

Yes. Choose Global coverage or an individual country.

Can I compare against all employers or my industry?

Yes. Your market maps can cover all employers across the selected location, or employers in your industry across that location.

What are bespoke market scans?

They are role and skills-based studies. Instead of measuring your employer brand across the whole market, a bespoke scan focuses on one role family or skill group you choose — for example software engineers in a city, or a hard-to-hire skill group — and asks the same AI engines candidate-style questions about it. Bespoke market scans are included in the 90-Day and Annual Monitor and are not part of the one-off report.

Can I choose my five talent competitors?

Yes. You nominate five competing or aspirational employers for focused comparison. The market maps still show the wider set of employers named in your selected market.

Does the report include recommendations?

Yes, at a high level. The report identifies areas needing attention. Ongoing Monitor adds deeper content analysis, specific recommendations and priorities informed by trends.

Do I need to pay upfront?

No. There is no upfront payment.

Is a credit card required?

No credit card is required to request your report.

Is this a subscription?

No. It is a one-off purchase with no subscription.

How quickly will I receive my reports?

Within hours of receiving your completed assessment details.

Which currency will I be invoiced in?

All invoices are issued for A$899.

How does this differ from ongoing Monitor?

The one-off report is a single current assessment. Monitor repeats the measurement, tracks how AI answers and competitors change over time, and adds deeper content analysis and specific recommendations.

Can I move to ongoing Monitor afterwards?

Yes. Talk to us after your report about the 90-Day or Annual Monitor.

See where your employer brand stands today.