Support your employer story with evidence.

Start with an observation, not a promise of uplift.

Answer Presence asks whether AI names an employer. Employer Narrative examines what AI says when directly asked. Reinforcement considers credible evidence that may help communicate the employer story more clearly; it does not control an engine or guarantee more appearances, applicants or a commercial return.

Review the full comparable measurement period before treating an apparent change as persistent. Only supported findings should guide an evidence priority; a technical failure is not proof that evidence is absent.

Where TalentXP fits.

TalentXP provides benchmark-backed candidate and employee experience evidence. That workforce perspective is separate from an employer’s own message and from an AI-generated description. Relevant, current evidence can help a team substantiate a claim and understand where lived experience differs.

Keep the source, scope and limitations with each claim. A published statement or accreditation is not automatically proof of every employee’s experience.

Monitoring and reinforcement are different choices.

Monitor follows observed naming, narratives, competitors and evidence. Monitor + Reinforce adds the separate reinforcement workflow where included. Programme Discovery adds final recommendations, an advisory review and a leadership report after 90 days; it should not be assumed to include every reinforcement capability.

Discuss the appropriate package and scope before commissioning evidence work. No reinforcement entitlement, automatic publication or agency-specific feature is promised by this page.

Your team and agency decide how to apply it.

Use the findings to discuss a specific evidence gap, check a claim or improve the clarity of current employer content. BrandScore works alongside the people responsible for employer brand strategy, rather than replacing them. Subsequent measurements show observed answers, not proof that a particular action caused a change.