Understand what AI says about your organisation before your candidates do.
Candidates increasingly ask ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode which employers they should consider.
Our independent AI Employer Brand Audit shows how those AI experiences name and describe your organisation, where they obtain their information, how you compare with competitors, and what you should do next.
NEW
NEWIndependent analysis · Six AI experiences · Executive briefing and prioritised recommendations
01 · The Audit
What we investigate
Six questions every executive team should be able to answer about how AI represents them to the talent market.
Can AI find your organisation?
Whether AI engines surface you at all when candidates ask who they should work for in your sector and market.
What does AI actually say about you?
The themes, characterisations and caveats AI engines return when asked directly about your organisation as an employer.
Which employers appear in the measured market?
The employers named in the same candidate questions, alongside your five selected deep-dive comparisons. Naming is not endorsement.
Where is AI getting its information?
Returned citations and sources associated with answers; association does not establish support or causal influence.
Which claims are unsupported or inaccurate?
Unsupported or unverified passages identified by eligible checks, plus uncertain employer attribution. Not every citation is claim-verified.
What should you change first?
Findings, supporting evidence and questions to investigate. Detailed advice follows the agreed scope; observations do not prove a cause or impact.
02 · Deliverables
What you receive
Agree advisory deliverables before commissioning; these are not automatic inclusions in the one-off or Monitor packages.
Executive briefing
A written intelligence briefing for your executive and board audience, structured around findings and implications rather than metrics.
Competitor benchmarking
Comparative analysis against the talent competitors you actually lose people to, across the same candidate questions.
Evidence analysis
Returned citations, with separate readability and support checks where eligible. Failed checks remain unavailable, not absence.
AI Answer Presence analysis
Observed naming across six AI experiences, with retained answers and evidence limitations.
Prioritised action plan
A sequenced set of recommendations, each tied to the specific evidence gap or narrative pattern it addresses.
Executive presentation and Q&A
A live session with our analysts to walk your leadership team through the findings and answer questions directly.
03 · Proof of expertise
Recent executive briefings
A selection of briefings prepared for employers across sectors and markets. These historical examples do not establish the scope of every package.
Retail · United Kingdom
Marks & Spencer
How AI engines describe and recommend a national retail employer, and which rivals appear alongside it in candidate-facing answers.
Mining & Resources · Australia
BHP
Answer presence and narrative themes observed across four AI engines for a global resources employer.
Insurance · United Kingdom
NFU Mutual
Evidence analysis of employer claims, and where AI engines sourced the information behind their answers.
Community Services · Australia
Mission Australia
Comparative recommendation patterns across a purpose-led sector, with prioritised areas to strengthen first.
Advanced Manufacturing · United Kingdom
Bentley
Employer narrative analysis for a premium manufacturing brand, including claim-versus-evidence findings.
Law & Legal Services · Australia
Shine Lawyers
Which legal employers AI names in candidate answers, and the evidence patterns behind those appearances.
04 · Research
Market insights
Independent research into how AI engines recommend employers — by sector, by market, and by candidate priority.
Curious how your organisation compares? Book an AI Employer Brand Audit.
05 · Method
How we deliver the audit
Every audit is researched and produced by our analysts, powered by BrandScore — our proprietary employer intelligence engine. The technology is the engine. The intelligence is the product.
Six AI experiences
ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode queried under controlled, repeatable conditions.
Competitor benchmarking
Your organisation analysed alongside a defined competitor set in the same questions.
Evidence verification
Returned citation records plus separate checks in eligible evidence workflows. Not every cited page or claim is verified.
AI narrative analysis
What engines say when asked directly about you as an employer, theme by theme.
Answer presence
How often you appear when candidates ask who they should consider working for.
Voice vs AI
Your published employer claims compared with what AI engines actually return.
Workforce evidence
Benchmarked workforce signals used to test whether claims are independently supported.
06 · After the audit
Need ongoing monitoring?
After your audit, many organisations choose BrandScore to monitor AI visibility, benchmark competitors, track improvements and continuously strengthen their employer brand.
- Fortnightly naming and narrative measurement
- Competitor context in comparable assessments
- Eligible evidence checks with their scope and limitations
- Progress tracking against your audit recommendations
Find out what AI is telling your next hire.
An independent assessment of how AI engines describe, source and recommend your organisation as an employer — delivered as an executive briefing with prioritised recommendations.
Part of Benchmarcx
Talent Competitive Intelligence,
built as a portfolio.
BrandScore is part of the Benchmarcx Talent Competitive Intelligence platform. Benchmarcx also operates TalentXP (industry-benchmarked candidate and employee experience data) and the AI Recruiter Toolkit (operational recruiter intelligence). Together, these products provide the integrated intelligence layer for talent acquisition and employer brand leaders navigating the AI era.
