01 · The Audit
What we investigate
Six questions every executive team should be able to answer about how AI represents them to the talent market.
Can AI find your organisation?
Whether AI engines surface you at all when candidates ask who they should work for in your sector and market.
What does AI actually say about you?
The themes, characterisations and caveats AI engines return when asked directly about your organisation as an employer.
Which competitors are recommended instead?
The employers appearing alongside — and ahead of — you in the same candidate questions, and how consistently.
Where is AI getting its information?
The sources behind the answers: your own published material, third-party coverage, directories, and inherited sector assumptions.
Which claims are unsupported or inaccurate?
Employer claims with no verifiable supporting evidence, plus misattribution where AI confuses you with a similarly named organisation.
What should you change first?
A prioritised sequence of evidence and positioning actions, ordered by observed impact on how AI describes and recommends you.
02 · Deliverables
What you receive
Every audit concludes with a defined set of advisory deliverables, presented to your leadership team.
Executive briefing
A written intelligence briefing for your executive and board audience, structured around findings and implications rather than metrics.
Competitor benchmarking
Comparative analysis against the talent competitors you actually lose people to, across the same candidate questions.
Evidence analysis
Verification of the sources AI engines rely on, including unsupported claims, dead references and mistaken identity risk.
AI recommendation analysis
Observed answer presence patterns across four AI engines, with the verbatim answers behind every finding.
Prioritised action plan
A sequenced set of recommendations, each tied to the specific evidence gap or narrative pattern it addresses.
Executive presentation and Q&A
A live session with our analysts to walk your leadership team through the findings and answer questions directly.
03 · Proof of expertise
Recent executive briefings
A selection of briefings prepared for employers across sectors and markets. Each shows the depth of analysis delivered with every audit.
Retail · United Kingdom
Marks & Spencer
How AI engines describe and recommend a national retail employer, and which rivals appear alongside it in candidate-facing answers.
Mining & Resources · Australia
BHP
Answer presence and narrative themes observed across four AI engines for a global resources employer.
Insurance · United Kingdom
NFU Mutual
Evidence analysis of employer claims, and where AI engines sourced the information behind their answers.
Community Services · Australia
Mission Australia
Comparative recommendation patterns across a purpose-led sector, with prioritised areas to strengthen first.
Advanced Manufacturing · United Kingdom
Bentley
Employer narrative analysis for a premium manufacturing brand, including claim-versus-evidence findings.
Law & Legal Services · Australia
Shine Lawyers
Which legal employers AI names in candidate answers, and the evidence patterns behind those appearances.
Free · Stage one
Employer AI Readiness
Run your own snapshot in minutes — we read your careers site the way an AI retrieval crawler does and measure whether it holds specific, retrievable evidence for the questions candidates ask.
04 · Research
Market insights
Independent research into how AI engines recommend employers — by sector, by market, and by candidate priority.
Curious how your organisation compares? Book an AI Employer Brand Audit.
05 · Method
How we deliver the audit
Every audit is researched and produced by our analysts, powered by BrandScore — our proprietary employer intelligence engine. The technology is the engine. The intelligence is the product.
Four AI engines
ChatGPT, Gemini, Claude and Perplexity queried under controlled, repeatable conditions.
Competitor benchmarking
Your organisation analysed alongside a defined competitor set in the same questions.
Evidence verification
Every cited source checked for existence, accessibility and correct attribution.
AI narrative analysis
What engines say when asked directly about you as an employer, theme by theme.
Answer presence
How often you appear when candidates ask who they should consider working for.
Voice vs AI
Your published employer claims compared with what AI engines actually return.
Workforce evidence
Benchmarked workforce signals used to test whether claims are independently supported.
06 · After the audit
Need ongoing monitoring?
After your audit, many organisations choose BrandScore to monitor AI visibility, benchmark competitors, track improvements and continuously strengthen their employer brand.
- Continuous recommendation and narrative measurement
- Competitor benchmarking on your own schedule
- Evidence verification as your published material changes
- Progress tracking against your audit recommendations
Find out what AI is telling your next hire.
An independent assessment of how AI engines describe, source and recommend your organisation as an employer — delivered as an executive briefing with prioritised recommendations.
Part of Benchmarcx
Talent Competitive Intelligence,
built as a portfolio.
BrandScore is part of the Benchmarcx Talent Competitive Intelligence platform. Benchmarcx also operates TalentXP (industry-benchmarked candidate and employee experience data) and the AI Recruiter Toolkit (operational recruiter intelligence). Together, these products provide the integrated intelligence layer for talent acquisition and employer brand leaders navigating the AI era.