Scan type
Fortnightly saved scan
Employer
Northstar Mutual
Country / region
United Kingdom
Industry
Insurance
Scan date
15 September 2026
AI Visibility
How often Northstar Mutual appeared when AI answered candidate questions about employers.
Northstar Mutual's AI Visibility is 44% — on average, 44% of AI engines named Northstar Mutual per open candidate question, compared with 37% across the Insurance employer average.
Very High confidence · 640 AI answers · 4 AI engines · 80 candidate questions
80 analysed prompts × 4 AI engines · 640 engine answers · Insurance · scanned 15 Sept 2026
AI Visibility
44%
Northstar Mutual
Insurance benchmark
37%
Average AI Visibility across the 12 Insurance employers in United Kingdom measured in this assessment
Difference
+7pp
7 percentage points above the average
AI Favourability
76%
How positively AI characterises Northstar Mutual when it is named, across 283 eligible evaluative observations · 4 AI engines · 80 questions from the comparable open-market population
Supporting colour only: green 60%+ · amber 30–59% · red under 30%. Colour indicates observed level, not market position.
What this means
Northstar Mutual currently has higher AI visibility than the Insurance employer average. When candidates ask AI questions about employers, Northstar Mutual is named more often than most of the employers it is measured against.
First scan — trend data will build from the next assessment.
What AI talks about most
Frequently mentioned
Mentioned less often